Start. is a recruitment and search business which is all about connecting talent, and is focused on helping smart businesses grow through finding and delivering this talent. Director Kipp O’Donnell sits down with Nelson Magazine to talk about the recruitment market.
Where did the idea for Start. begin?
I saw many businesses struggling to find the right talent that fitted with their business focus, ethos and culture. I saw a gap in the market to provide a more personal and thoughtful approach to helping clients’ build their teams, drive their growth and ultimately make their businesses more successful.
Can you give us a little insight into what challenges you are seeing in the wider recruitment market and how sectors are struggling?
There is real uncertainly coming out of Covid, teamed with the global economic challenges we are all seeing and facing. This uncertainty means that there is less mobility and movement across the market. Candidates are more hesitant to make a move right now, so businesses need to be proactive and innovate around how they attract the talent they need. Top talent will still look at roles, but now more than ever, they need a more compelling reason and offer to move.
What is currently happening in the region?
The region has a well-diversified economy so there is always a need for a multitude of skillsets across all sectors, and at present most sectors are talent short. We are also seeing shortages, particularly in functional areas such as professional services and technical-based roles. As a region this is a fantastic place to live, work, and play, so employers need to leverage this and be innovative in the way they attract talent into the region.
What can employers do to help retain their talented staff?
Be aware, be flexible, be inventive. Communicate constantly so you can sense-check your staff engagement levels. Not one size fits all, we are all different so be prepared to offer flexible solutions when it comes to your talent. Differentiate yourself in the market as an employer through creative packages and benefits you offer.
As a professional in the industry, what positive changes are you seeing?
Businesses that have never used recruitment or search firms previously are starting to see the value that this can bring to their business. Using a talent expert who knows the local market and understands the business needs, while providing insights and advice throughout the hiring process, allows a business leader to do what they need to do, getting on with the day job.
