Richmond's local cheesecake shop.
The Cheesecake Shop in Richmond recently marked its fifth anniversary and, since opening its doors in 2019, the business has grown from strength to strength. Led by owners Paulette and Aaron Graham they have established as a beloved local favourite. Reflecting on the early days, Paulette says. "We had seven days to do ten days of baking and decorating, so it was full-on!” However, the hard work paid off immediately, with the store breaking the record for the highest dollar opening ever.
Just over four months into their journey, the team received their first accolade - the Rookie of the Year award - at their inaugural conference. But the momentum was abruptly halted in 2020 when the Covid-19 pandemic forced the business to close its doors. "It was a shock for a six-month-old business. But we came back fighting and helped many people celebrate all the birthdays and occasions that had been missed in lockdown." Community support played a crucial role in their recovery says Paulette. In 2022, another setback struck when a severe storm flooded their shop, forcing a six-week closure to replace the flooring. "We have always maintained a positive attitude. You can't let these things bring you down, or you'll get swallowed up.”
Throughout the years Paulette and her team have remained steadfast in their commitment to quality and community engagement and this dedication has not gone unnoticed. At The Cheesecake Shop 2024 conference, the local store was honoured with three prestigious awards: Brand Ambassador, NZ Franchise Partner and the Konopacki Leadership Award for Best Store in Australia and New Zealand.
"We were chuffed to get one award, but to go on and get three was incredible! The acknowledgement means so much. To know we have been seen, and be told we do the best job, makes us want to do even better. It means a lot to us all.” For Paulette, the driving force behind the business is the people—her team, customers, support office, family, and friends. “Our team are amazing, and this includes their families as they all play a part too, we would not be here without them. They truly are the best! And our kids who have really stepped up to help and done many days working at the shop for a slice of cake!”
