Muesli & Co., a local Nelson business owned by Pinu and Nasrin Mary Raja, is creating excitement with a fresh new look and a revamped product lineup. Specialising in artisanal mueslis and granolas, the couple has built a reputation for delivering high-quality, unique flavours that stand out in the market.
Pinu and Nasrin’s food portfolio originally began from their popular food cart on Trafalgar Street selling Indian sweets and snacks. As demand grew, they moved production to the Food Factory in Stoke, allowing them to scale up their operation.
Purchasing Muesli & Co. late last year, the duo wanted to keep things fresh and created exciting new packaging for their growing range of products. Muesli & Co’s new packaging marks a fresh chapter for the brand, combining their established flavours with eye-catching designs that appeal to health-conscious consumers.
With a commitment to keeping things innovative, Muesli & Co. have expanded their range to include new flavours such as Exotic, My Scroggin, Mango Passionfruit, and Tropical Delight, which join their original favourites like Blueberry and Fig, Keto Power, and Ginger Crunch.
The repackaging effort wasn’t just about aesthetics; it also signified Muesli & Co.’s intent to continually evolve and meet the needs of their growing customer base.
Pinu explains their approach to crafting delicious and healthy breakfast options: “My methodology is to think about what I would want from a product and what I would like to see as a consumer. We always think about things from the customer's point of view.”
In addition to their offerings, Muesli & Co. has ventured into savoury territory with their Savory Pumpkiss and Chilli Lime Pumpkiss mixes—blends that add a nutritious crunch to salads, or serve as a snack by themselves.
“We look at what flavours aren’t around, what is different, while still upholding the same standards that we are known for,” says Pinu. Their My Scroggin mix, for example, offers a gluten-free, vegan-friendly option with no added sugar that can double as a breakfast cereal or trail mix. For Pinu, it’s the customers’ enthusiasm that fuels his passion.
“What drives me is when customers ask for the product—that's what makes me smile. The great feedback from grocery buyers affirms that we are on the right track,” he shares. “Having our product in Connings was a real breakthrough for us, and we would also like to thank, Maria from Brand Rebel, Ben from Flaxx, and Olivia Martin, the general manager of The Food Factory, for their support. Their help has enabled us to get the business off the ground.”
With the new packaging successfully launched, Pinu and Nasrin are already thinking ahead and exploring ideas. Pinu’s comment, “Watch this space,” promises even more exciting developments from Muesli & Co. in the near future.
