Forging a successful Nelson-based travel business, Red Dragonfly Travel owner Philip Hodges talks to Nelson Magazine about the joys and challenges of operating a luxury holiday company from the Top of the South. Red Dragonfly Travel organise holidays for Kiwis to some of the world’s most exciting destinations.
What sets Red Dragonfly Travel apart from other travel agencies?
We are a bespoke travel company rather than an agency selling holidays ‘off the shelf’. We tailor-make journeys to suit each customer, and we work with a great network of local partners around the world to help us achieve that. I think our success has been due to this mix of flexibility, creativity, and local expertise. It’s a real joy when customers express their delight that we’re able to work with them to design their trip the way they want it, rather than the way the agent wants it.
You also own a travel business in the UK. What’s the difference between selling travel in the UK and NZ?
I learnt so much in 20 years from building a travel business in the UK, where it’s very competitive. In the UK we managed to hit the sweet spot of high quality and fair pricing. Our customers here in New Zealand seem pleasantly surprised that we’re able to tailor-make their trips without it costing them an arm and a leg!
What’s behind the Red Dragonfly name?
I found the inspiration for our business name during the pandemic while I was in Vietnam. I remember admiring the red dragonflies darting around the swimming pool and thought they symbolised a lot of what we needed in our business – agility, speed and determination – so we went with that! I love the name and it’s fun to play with the branding.
How do you compete with the more well-known travel companies?
We don’t mind being a little under the radar. I think the key is not to try to be all things to all people. We know what we’re good at, and we focus on that: creating exceptional holidays to some of the world’s most inspiring places. Because we’re independent, we’re not tied to selling the same wholesale products that the branded travel agencies do.
How do you find being based in Nelson?
We work with customers from all over New Zealand, but it’s always good to meet local travellers. When people call us, they often assume we’re in Christchurch and are quite surprised to find we’re in Nelson, which I kind of like. It suits us perfectly being here, and what a great place to live.
What are your five hot destinations for 2025?
Japan and South Korea – our top seller, ideal for spring and autumn. Vietnam, Laos and Cambodia – especially Mekong River Cruises. Borneo, Sri Lanka and Costa Rica – our top wildlife destinations. India – Taj, Tigers and Rajasthan, and East Africa – a Serengeti safari is one of those life-changing experiences.
