It was a blooming good day out for a team from Pic’s Peanut Butter last week, as they picked daffodils for the Cancer Society’s annual Daffodil Day appeal.
About 40 Pic’s staff gathered at the Ravensdown daffodil field on the edge of Richmond to pick buckets of bright yellow blooms for the society’s major fundraising event which took place on Friday.
Pic’s people and culture manager, Emily Bissett, says the company has an annual team day to spend quality time together and likes to align it with its values, which includes community.
“Picking daffodils for the Cancer Society’s fundraiser is a good way to support the community.”
On Friday, thousands of volunteers across the country hit the streets with daffodils and daffodil-inspired crafts to raise funds and Cancer Society Nelson Tasman general manager, Michelle Hunt, says all the money raised locally will stay local.
The Cancer Society receives no government funding, so she says donations are crucial and, along with other fundraising initiatives, provide essential services like counselling and practical help such as petrol and food vouchers.
Local donations also support prevention programmes and life-saving research.
Michelle says the society’s mission is to reduce cancer rates and the impact on the community, while providing clients with practical, emotional, and accommodation support for treatment far from home.
It’s driven by sobering statistics - one in three New Zealanders will be diagnosed with cancer in their lifetime, she says.
“Every day, 77 people in this country hear the words “you have cancer.”
